Ismoila (ees-moi-lah) is a highly accomplished product management leader with over 12 years of experience defining and driving the product roadmap for e-commerce applications.
DEEP SUBJECT MATTER EXPERTISE
Proven track record as a practicing e-commerce business operator for 5 years prior to leading product and partnerships teams at Meta, TikTok, and Linktree.
Selected Work Experience:
Oversight across Meta’s Shops, with primary responsibility for leading cross-functional teams that build third-party shopping solutions for the Family of Apps (Facebook, Instagram, and WhatsApp). Currently spearheading full roll out of Meta Business Extensions 2.0; transitioned 60+ commerce partners last year from version 1.0, generating $180M in partner-enabled revenue.
Oversaw activation of what was at the time Linktree’s biggest partnership, Linktree X Shopify, a new omnichannel shopping plugin for creators to sell directly on their Linktree profile. Launched Linktree Marketplace, an app store of third-party products and new features including Storefront, Gifting, and Digital Collectibles.
Built the (first) online retailer for men’s clothing, made in Africa. I launched the first version of the website with a single in-house designer and a third-party development team. My work brought me close to hundreds of small, independent clothing labels in West and Southern Africa, where I helped many of them bridge the digital gap by selling online for the first time.*
*Heritage Circle peaked at 200,000 page views per month.
Before working in tech, I worked in investment banking.
I began my career at Credit Suisse in New York and subsequently joined Renaissance Group in Russia and later in Nigeria. I primarily worked on financing M&A transactions in Sub Saharan Africa.
Thereafter, I took up a role in New York in the Financial Sponsors Group at Citigroup, where I advised private equity firms, hedge funds, sovereign wealth funds, and pension funds on capital issuances and transactions involving their portfolio companies.
Outside of work, I enjoy investing in early-stage African startups. In my capacity as an angel investor, I support the Mensarius Oath for ethical investing.
I am American by birth and Nigerian by parentage.
During my career, I’ve had the chance to collaborate in different capacities with these great companies.
Education
Master of Business Administration
The Wharton School
Summer Venture in Management Program
Harvard Business School
Bachelor of Business Administration
Bernard Baruch College
Military
Sergeant | Veteran
United States Army
10th Mountain Division
57th Gun Truck Company
Combat Action
Operation Iraqi Freedom
Fellowships
Career Program
MBA Prep
MBA Program
Teaching Fellow
Due to NDA limitations, a selection of case studies is available, upon request, to recruiters and hiring managers only.
With Regards,
