FAQs

How do you approach product strategy?

I don’t start with features — I start with mechanics: What actually moves the needle? Who benefits? Where does value accumulate? Once those questions are answered, strategy becomes structural, not speculative. Roadmaps stop being guesses — they become inevitable outcomes of system design.

How do you build systems at scale?

Scale isn’t just adoption — it’s alignment. I’ve learned that platforms only work when their incentives, logistics, and interfaces move in one direction. The goal is to build systems that outlive their makers — where AI acts without prompts, logistics adjusts without commands, and users become participants rather than consumers.

What shaped your thinking around value and architecture?

I started my career in the U.S. Army — where constraints weren’t theoretical, they were operational. Strategy didn’t survive contact unless it could move. That’s where I learned to treat systems like living organisms: adaptive, resilient, responsive. At scale, they reveal what actually matters.

Who do you enjoy building with?

I enjoy builders who see commerce as infrastructure — not websites. People who think in loops, not launches. Teams who don’t argue features — they align incentives. If someone believes logistics is strategy in motion and AI is an operating layer — we’re already speaking the same language.

What’s your long-term vision for commerce?

Commerce will shift from consumption → participation. Platforms won’t just ask people to buy — they’ll enable users to own, contribute, and earn. The next category-defining companies won’t run online stores — they’ll operate incentive engines.