Press & Launches
My work has spanned product strategy, incentive systems, logistics infrastructure, marketplace architecture, and platform-scale launches across the Americas, APAC, and Africa. Some of these products received external press — others quietly reshaped how value moves behind the scenes.
Highlights
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![Three smartphone screens showing an online shopping process for a card with inspirational message. The first screen displays Instagram shopping page with clothing and candles. The second screen shows the product page with the message 'You Inspire People. Use by Being Yourself' and an 'Add to Bag' button. The third screen is the checkout page with item details, price, shipping, and payment options.]()
Introducing Facebook Shops: Helping Small Businesses Sell
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![Chat conversation about ordering dog shirts, showing three shirts with dogs printed on them—Border Collie, Golden Retriever, and Bulldog—and payment confirmation showing $60 paid.]()
There’s a New Way to Shop on Instagram
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![A woman with dreadlocks, glasses, and a Brooklyn Tea apron pours tea from a teapot into small glass cups in a tea shop.]()
Supporting Black-Owned Businesses with #BuyBlack
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![Digital collage featuring makeup products, a smiling young man in a white t-shirt, and a labeled modern gray sofa in a minimalist room.]()
Advancing AI to Make Shopping Easier For Everyone
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![A woman at a makeup table during a live online video, surrounded by makeup products including foundation and bronzer, with social media reactions and comments.]()
Introducing A New Way to Shop: Live Shopping
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![Screenshots of a mobile shopping process for bananas. The first screen shows a product listing of six bananas with a price of $56.00. The second screen displays the payment confirmation page with payment details. The third screen shows the completed purchase receipt with a total of $224.00, including messaging about the order being successfully placed and options to continue shopping.]()
The First End-to-End Shopping Experience on WhatsApp
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![Screenshot of a laptop displaying a Linktree management dashboard with analytics, link customization options, and a preview of a pink mobile popup for The Drip Drop online store.]()
Introducing Shopify Stores on Linktree to power your sales
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![Multiple colorful website or app interface designs in purple, yellow, orange, and green colors with various layout elements, product images, social media icons, and profile pictures.]()
Linktree & Spring Just Made It Easier For You To Sell Online
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![Collection of digital screenshots of various social media profiles, videos, merchandise, donation pages, music releases, and NFT displays on mobile devices with a green background.]()
Linktree launches new Marketplace directory for users
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![Screenshots of a mobile shopping app showing live shopping, shoppable video, and product store pages for Sakura Cosmetics.]()
Introducing TikTok Shop in the United States
